Apple has never revealed device sales for Apple Watch, and it is quite possible it never will. Especially now that Apple recently decided to keep the iPhone a carefully protected secret, that's why we're never getting official sales figures for Apple's smartwatch. Nevertheless, Apple executives have revealed that Apple Watch continues to grow in popularity with each passing year. Running the point home, Tim Cook during an interview last month said revenue from the company's usable product line (which includes Apple Watch and items like AirPods) is already higher than Apple's revenue from the iPod when the iconic music player was at its peak.
Based on that, new research from the NPD group shows that the smartwatch market is generally growing with an impressive clip and that Apple Watch remains the harmless market leader at this point. In particular, sales of smartwatch units in the US increased by 61
"Over the past 18 months, smartwatch sales have gained momentum, showing that naysayers, who did not believe the category could achieve general acceptance, were potentially premature," NPD analyst Weston Henderek said in a press release. The ability to be truly connected via built-in LTE without the need to have a nearby smartphone proved to be a tip point for consumers as they now recognize the value of being able to complete a variety of tasks on the device, including receiving messages, Messages, access to smart home controls and more. "
Apple executives have actually pointed to the inclusion of LTE connectivity on the Apple Watch Series 3 as a major selling point. In particular, the Apple Watch sales were record breaking in the 2017 quarter. More recently, Tim Cook said Apple revenue revenues were up. jumped by 50% "thanks to strong sales of both Apple Watch and AirPods."