Six years after Apple unveiled its first smartwatch in September 2014, the Apple Watch has grown to the disruptive power it was expected to be. After dominating the nascent smartwatch category quite a bit from day one, the Apple Watch eventually became a big seller and a major threat to traditional watchmakers.
According to estimates from Strategy Analytics, based on industry reports and Apple’s own financial archives, the Cupertino – based technology giant sent 30.7 million watches last year, beating the entire Swiss watch industry alone, which is estimated to have sent 21.1 million watches over the same period. a new Statista report by Felix Richter.
Tomorrow, Apple will once again raise the line for smartwatches with new health sensors and a new economic model to ward off competitors selling low-end smartwatches such as Fitbit. There is no doubt that Apple will move further ahead of the entire Swiss watch industry by 2020.
Even if it is fair, it must be said that Apple tried to attack the Swiss watch market in excess of prices that were originally over $ 10,000 by using gold casings and pushing the celebrity side of the market. Apple could not make that leap successfully, and quickly changed its focus to be an advanced health tool for athletes and the health concept consumer where they relentlessly dominate.
In the big picture, the Apple Watch is a key product in Apple’s general “Wearables” product line, which today includes AirPods Pro. Although soon, Apple will introduce over-the-ear headphones which will be another smash hit, along with Apple’s new tracking devices known as “AirTags” which will expand Apple’s lead in laptops for 2020 in terms of volume. The chart below came from another report today by Statistics’ Felix Richter.