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Apple will continue the App Store subscription push with developer offer codes for customers



As more apps switch to subscription models, Apple is reminding developers that they will have access to new App Store subscription codes later this year. These codes will allow developers to offer special offers for app subscriptions, including free or discounted prices for automatically renewable subscriptions.

Apple describes the new App Store subscription codes as “unique, alphanumeric codes” that will make it easier to “acquire, retain and win back subscribers.” The company explains that developers can use these tags to market their apps online or even offline at physical events.

To make the process of subscribing to an app available in the App Store with an offer code, Apple will provide a one-time code URL that automatically redirects the user to the redemption option. A new API built into iOS 1

4 and iPadOS 14 will also allow third-party apps to offer promotional code to new or existing users.

A subscription code can provide access to a service for free for a specified period or a discount for a few months. Developers can also offer a special discount code for subscriptions when the user decides to pay in advance, for example in a six-month or annual plan.

This is how the company describes the new function:

Later this year you will be able to acquire, retain and win back subscribers with subscription code codes: unique, alphanumeric codes that offer free or discounted prices for automatically renewable subscriptions. Provide your one-time codes digitally or offline at physical events, along with products and more. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store, via a one-time redemption URL, or in your app if you have implemented presentCodeRedemptionSheet API.

More information about these new App Store subscription codes can be found on the App Store Guidelines website.

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