Apple's quarterly financial conversations are heavily expected by many, as the trillion dollar company not only reveals revenue, but also shares how many iPhones, iPads, Macs and other devices it sold.
Company CFO Luca Maestri announced this in Apple's Q4 2018 call:
As of December, we will no longer deliver device sales data for iPhone, iPad and Mac. As we have said many times, our goal is to create great products and services that enrich people's lives and to provide an outstanding customer experience so that our users are very satisfied, loyal and committed.
He added that the number of units sold over a 90-day period is no longer a representative of the company's business.
"If you look at our earnings, given the last three years, if you look at our net income over the last three years, if you look at our stock price here over the past three years, there is no connection with the devices like sold for a given period, "said Maestri.
In the last year, Apple launched high-quality products like iPhone X, iPhone XS, iPhone XS Max, and the new iPad Pro. It reflects on the sold units against Moolah made by the company.
In the fourth quarter of 2018, it sold 46.9 million units, almost identical to 46.7 million units sold last year in the same period. IPad unit sales fell from 10.3 million last year to 9.6 million in the quarter in the fiscal year this year. Macene had a slight decline of 2 percent, dropping from 5.3 million to 5.2 million units.
However, the company's income has gone up. Money made by iPhones is up 29 percent. While iPad revenues fell 15 percent, Mac, services and other products recorded growth of 3 percent, 17 percent and 31 percent. Overall, Apple's revenue jumped 20 percent from 52.5 billion dollars in the quarter of 2017 to 62.9 billion dollars in the same period this year.
Clearly, Apple earns more money by selling the same or fewer devices in its devices. The company also wishes to emphasize that as long as the revenues are up, it does not matter how many units they sold.
It was great to get a perspective directly from the company every 90 days on which Apple products are doing well. Now we have to rely on numbers from analysts to guess how many iPhones reached people's pockets.