Voice Tech Report 2019 from Mangrove Capital Partners was published this week. It makes some very interesting predictions about Apple's strategy in the voice assistant market. In particular, it predicts that Apple will uncover a "SiriOS" on WWDC 2020.
In the report, Brett Kinsella, Editor and Publisher were quoted as Voicebot.ai. This is what he had to say about SiriOS: "A SiriOS is desirable to enable innovation and is seen by many as required to match the progress of Amazon and Google with their voice assistants."
"Voice economy" will grow to $ 1 trillion by 2025
Mangrove Capital recognized Apple's focus on developing its voice technology. It predicts that worldwide "economy of the economy" will grow to $ 1
The voice economy itself is expected to grow almost a thousandfold. Last year, voice shopping using platforms like Alexa and Siri was a $ 2 billion market. Only this segment of the voting market is expected to grow to $ 40 billion by 2022.
What is SiriOS, though? The Mangrove Capital Voice Tech Report provides some clues. It anticipates the arrival of "third-wave AI algorithms." These will allow businesses to create "context-conscious speech-first interfaces" for their devices.
Today, Siri is already 95 percent accurate in voice recognition. Third wave algorithms will utilize device sensor data to enhance contextual recognition. This means high voice recognition with high accuracy, even in unfavorable, noisy environments.
This will mean that Siri on the iPhone and iPad can become the user's interface. Voice Tech Report 2019 indicates that SiriOS will be something similar to the Alexa Skills Kit. It would be a standalone platform for Siri, regardless of iOS. Developers are currently using SiriKit to add extra voice functionality.
Apple has not disclosed anything about SiriOS. However, the growth outlook for the speech economy is very positive. It makes sense for Apple to focus on Siri as an independent platform. And if the future really is the first, then Siri Apple's interface of choice.
Voice Tech Report 2019 also focused on privacy in connection with SiriOS. It referred to a Microsoft Privacy Survey. This survey indicated that 41 per cent of the users were concerned about issues concerning voting rights.
Apart from these, the Voice Tech Report gives some other very interesting predictions:
- The number of voice assistants will surpass the human population by 2023
- Businesses need to rethink how they deliver alerts: too many voice status updates can annoy users .
- Virtual beings, with their own personalities, will change the face of entertainment.
SiriOS is still some ways in the future. But this doesn't mean you can't do amazing things with Siri today. Check out this feature on some cool Siri commands to control your music player.