Apple announced only on the earnings call that it will stop reporting unit sales for iPhone, iPad and Mac from the next quarter – the start of the next fiscal year. The company has already held unit sales for Apple Watch, AirPods and similar products as part of its "Other Products & # 39; tions Department.
But it's a big matter to choose not to drop numbers for the biggest revenue generators, especially iPhone. This means that investors can only guess how successful Apple's flagship products are being received by the market.
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At the conversation, Luca Maestri said that "the number of units sold in a quarter is not representative of the underlying business." This reflects declining sales growth in key products – iPhone grew 0% in devices in quarter – and Apple's growing confidence in services for continued sales volumes.
As part of these changes, Apple will now report total total sales and sales costs. The "Other Products" business is formally renamed "Wearables, Home, and Accessories," which includes products such as Apple Watch, Beats and HomePod. It also means that it includes products like iPod touch … that do not fit exactly into any of the three categories.
Accurate maps of Apple product sales are one thing from the past. The company says that they will release "qualitative statements" (ie not hard figures) about the performance of the product when they consider it significant.
Apple Delicious Q1 2019 Income pic.twitter.com/JWu1q8sYzK
] – Benjamin Mayo (@bzamayo) November 1st, 2018
It is worth pointing out that Apple's largest competitors in smartphone space like Samsung do not share exact device numbers either. This means that outside commuters now have to rely solely on analysts to estimate iPhone device shuttles without actually testing the accuracy. We are in the dark, basically.
The earnings call is in progress. The AAPL share is taking a blow, currently down 6%, as investors freak out the fact that Apple will no longer provide detailed financial information.
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