Apple has made known its marketing efforts over the years. Including a great win from Cannes Lions & # 39; 2019 Creative Marketer of the Year award. This trend is likely to continue, even though Apple's primary advertising agency, TBWA Media Arts Lab, has just
Adweek has the report on Thursday. The ad agency has made the change recently, and it's a remarkable one, as the company doesn't make this kind of change often. The report indicates that two new people will lead the marketing work for iPhone and services: Geoff Edwards and Chuck Monn. They both address the title of executive creative directors.
Both new recruits will respond directly to boss advertiser Brent Anderson. Monn will primarily focus on the iPhone while Edwards is coming up with Services like Apple Music and Apple TV +.
Both people have worked in marketing for a long time, and both are on the go to deal with Apple's primary endeavors as a great opportunity. Edwards went so far as to call Apple the "best brand in the world" and said the decision to make the move was easy.
About his new job, Edwards said, "When you get a call from Brent Anderson to work At the best mark in the world, in the house that Lee Clow and Steve Jobs built, the decision is simple
Monn makes a vertical move The same company at TBWA, where he has been working for the past 20 years, already has experience with Apple products including Mac and iPad, working on the "Shot on iPhone" campaign already and having hands on Mac vs. PC ads all the way back.
I am humble to take on this new, elevated role in the agency and the wonderful opportunity to promote Apple's mission, Monn said
A big shift, but Sounds like the move is a solid one with two people who know what they are doing. Basically, it sounds like Apple's marketing will remain as strong as it has been.
What has been your favorite Apple ad over the years ?