"Apple's advertising business is growing up, and the company best known for consumer electronics lends a Facebook page to how it fits marketers," writes George P. Slefo for AdAge. "On Thursday, Apple Search Ads updated its partner site to include Bidalgo as its second campaign management partner. Apple search ads appear at the top of the user's app search result; for example, anyone searching for the Uber app may see an ad for the Lift app." 1
" The news is important as Apple previously only had mobile measurement partners on the site, providing tools for measuring, analyzing and optimizing app installation campaigns. Linking mobile metering partners with campaign management partners is a gratifying picture of Facebook's own program, Facebook Marketing Partners, more commonly known as FMP., "Writing Slefo." John Koetsier, VP of Insights in Singular, a mobile measurement company … [says] Recent Inclusion of Apple's partner partner campaign management partners are "both a sign of increased maturity in Apple's search ads, as well as an indicator that Apple Search Ads is increasingly important to Apple."
Read more in the whole article here.
MacDailyNews Note: As Koetsier notes throughout the article, advertisers can target via location, time of day, search keywords (s), installed app types, and / or previous purchases in the app. Unlike Facebook, Apple uses different privacy policies, so advertisers target groups, not individual users.