As Apple increasingly relies on service revenue to boost profits, the easiest way to share 30% of recurring App Store revenue is to help third-party developers win more subscribers for their apps. To this end, Apple has announced the opening of its first app development accelerator in Shanghai, China, allowing developers to "take their applications to the next level" with direct help from Apple personnel.
Historically, a large number of Chinese developers – over 2.5 million, after Apple's estimate – have called out apps to the App Store, but these often struggle to gain popularity outside of China. Apple expects to assist accelerators in designing, distributing and marketing their global applications rather than just local appeal, as well as portraying their latest and most important technologies in the country.
The design and development accelerator has already begun to teach Chinese developers the potential of magnified reality apps, which are of interest as it plans to move from iPhone and iPad-dependent AR displays to dedicated AR glasses. Apple also expects to assist development efforts in areas ranging from education to health and entertainment, where China's developers are already regionally successful.
Over time, the company will offer training on all five operating systems ̵