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Apple’s Fitness + is aiming for the Peloton – and that’s good



At today’s event, Apple fired a warning shot at the booming home content industry with the announcement of Fitness +.

Effectively, this is a subscription service built for Apple devices. Users watch and follow training videos on their chosen Apple screen – so far, so standard. The extra juice comes from the synchronization of the training with the Apple Watch the training person is wearing.

This is a strong move from Apple – especially with cheaper SEs on the market – and the creators of training content are within their right to feel concerned.

More on that later though, let̵

7;s talk about Fitness + for a moment.

The best way to think about it is a streaming service, but filled with, well, training videos. These include things like HIIT, cycling, rowing, strength, yoga and many more.

apple fitness +