Apple's HomePod accounts for 5% of the estimated smart speaker installed base in the United States in the second quarter of 2019, according to new data shared today by consumer Intelligence Research Partners (CIRP).
July Clover for MacRumors:
Amazon continues to be the largest provider of smart speakers in the US, followed by Google. Amazon Echo devices accounted for 70 percent of smart speakers in the United States during the quarter, while Google Home devices accounted for 25 percent.
The market for smart speakers has seen strong growth, with the US installed base of 76 million speakers up nine percent from 70 million units in the March 2019 quarter. Growth is also growing significantly compared to June last year, when there were an estimated 50 million smart speakers in the United States.
Most smart speaker owners have less expensive models like Echo Dot and the Google Home Mini, with these devices accounting for more than 50 percent of smart speakers in the United States during the quarter.
MacDailyNews Take: Clearly, Apple is not playing in the so-called "$ 50" smart speaker market, and an estimated 5%, made up of the very best customers, those with disposable income and the proven will of using it (and those who are most likely to subscribe to things like Apple Music) is better than it sounds (especially with very little real marketing for HomePod).