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Apple’s iPhone 11 is the world’s best-selling smartphone this year



Apple’s iPhone 11 was the world’s most sent smartphone in the first half of 2020. According to Omedia’s Smartphone Model Market Tracker – Q220 report, Apple shipped 37.7 million units of iPhone 11 in the first half of the year – by far the most popular smartphone model.

Apple's A13 Bionic-powered iPhone 11
Apple’s A13 Bionic-powered iPhone 11

Despite the impact of Covid-19 in the first half of the year and the movement restrictions imposed in various countries along with it, and production disruptions, the iPhone 11 shipped 10.8 million more devices than last year’s No. 1, the iPhone XR. A key driver for the success of the iPhone 11 is the lower starting price. The iPhone 11 launched $ 50 cheaper than the previous iPhone XR, while adding significant hardware improvements, such as a dual-lens camera.

Top 10 most sent smartphones in the first half
(million units)
Omdia Top 10 most sent smartphones in the first half

The addition of iPhone SE (2020) to Apple’s portfolio in April this year, the company helped place four models on the global top 10 list. iPhone SE, a new budget iPhone, shipped 8.7 million units in the second quarter – good enough for the 5th in the first half shipping volume. Growing consumer anxiety over the economic downturn due to COVID-19 and consumer demand for a small iPhone are key drivers for successful market entry for the iPhone SE.

iPhone 11 Pro and iPhone 11 Pro Max, the premium models of the iPhone 11 series, ranked 10th and 7th, respectively. Shipments of these two models decreased compared to the previous iPhone Xs and iPhone Xs Max, but their ratings improved. According to Omdia’s smartphone market report, Apple shipped 13% more iPhones in the second quarter of this year compared to the year before, thanks to the success of the iPhone 11 and the recently released iPhone SE.

On the other hand, there was only one Samsung model as the top 10 this year. Like last year, a smartphone in the middle, the Galaxy A51, took second place with a total of 11.4 million units sent. This is a significant decline for Samsung, as this list included four Samsung models last year. No Samsung flagship devices reached the top 10.

Xiaomi has four top 10 this year – all from the Redmi series of devices. Xiaomi replaced Samsung’s entry-level and mid-range devices with its own models in this year’s top 10.

Xiaomi doubled the number of models in the top 10 from last year’s list. The Redmi Note 8 and Redmi Note 8 Pro models took 3rd and 4th place respectively. The two models were priced at extreme budget levels – $ 132 and $ 162, respectively. In addition, Xiaomi’s Redmi 8A and Redmi 8, ranked 8th and 9th, were priced at even more extreme budget levels of $ 85 and $ 97, respectively. Xiaomi smartphones are popular in third world markets.

In the end, the total shipping manager in Q2 2020 Huawei failed to get to the top 10 list with any of the devices in the first half of the year. Huawei’s smartphone business is under increasing pressure from US sanctions from the Trump administration, and is affecting the company’s foreign operations. Other OEMs that fail to make the top ten list include OPPO and vivo.

MacDailyNews Take: Apple certainly did a remarkable job with the iPhone 11.

Look, Apple’s best-selling iPhone in the next 12 months! – MacDailyNews Take regarding iPhone 11, September 10, 2019


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