Apple’s iPhone 11 dominated worldwide smartphone shipments during the first half of 2020, according to new estimates from research company Omdia, with the handset taking over the nearest competitor with 26 million units.
According to recent statistics from Media’s Smartphone Model Market Tracker, Apple shipped an estimated 37.7 million iPhone 11 devices in the first half of the year. The figure compares with last year’s best handset, the iPhone XR, which shipped 26.9 million units during the same six-month period.
“A key driver for the success of the iPhone 11 is the lower starting price. The iPhone 11 launched $ 50 cheaper than the previous iPhone XR, while adding significant hardware improvements, such as a dual-lens camera. The iPhone XR did not have such upgrades,”
Other top-10 Apple products include the iPhone SE 2020 in fifth place with 8.7 million units shipped, the iPhone XR in sixth place with 8 million units, the iPhone 11 Pro Max in seventh place with 7.7 million units and the iPhone 11 Pro in tenth place with 6.7 million units.
Overall, Apple saw a 13% increase during the year during the second quarter thanks to an increase in demand for the iPhone 11 and iPhone SE, Omdia said.
Samsung took second place with the Galaxy A51, the only entry in the top ten of the year, according to Omdia. The Korean technology giant shipped an estimated 11.4 million A51 units during the first half of 2020.
Xiaomi took third and fourth place with the Redmi Note 8 and Note 8 Pro, which managed to ship 11 million and 10.2 million units, respectively. The company’s Redmi 8A and 8 took eighth and ninth place.
It should be noted that companies such as Omdia do not have insight into Apple’s supply or store chains and provide estimates based on independent research. The methodology, and more importantly, the results of market research firms have been questioned in the past, with Apple executives dismissing the data as largely inaccurate.
Furthermore, Omdia’s results are surprising given that Apple said in July that the iPhone 11 Pro, not the iPhone 11, was the best-selling device for the company’s third accounting quarter in 2020. Leaders at an earnings conference suggested that the 11 Pro was also the best-selling. iPhone last quarter.