Apple released a new featurette for iPhone 12 and iPhone 12 Pro on YouTube – just as pre-orders of the two devices were shipped around the world, haunting the latest and greatest iPhone as ‘the most powerful iPhone ever’.
The ad starts with a series of quick close-ups of a shiny new iPhone 12 against the background of an optimistic showtune, and slows down just to emphasize the 5G icon in the device’s notification area. It definitely looks like the iPhone 12s 5G feature is the platform Apple is pushing for as an important feature in these new devices. But with mmWave 5G not supported on iPhone 12 models in Canada, don’t get too excited yet.
The ad then cuts to a woman who takes the iPhone 12 out of her bag and unlocks it, which sends out a threatening wave of shock through the surroundings – pictures of how powerful the iPhone 12 really is. Cue fade-to-black, and the words ‘The most powerful iPhone ever’ appear over the dark screen.
Packing Apple’s A14 Bionic chipset under the hood, everything on the market right now does not even come close to affecting the performance of the iPhone 12. Apple may announce the latest iPhone as ‘the most powerful iPhone ever’, but that’s no shame. away from the fact that the iPhone 12 is the most powerful phone available right now.
Expect official reference values to be released next week when embargoes are lifted on the first practical ‘assessments’ of these new iPhones.