Regardless of the COVID-19, the Apple iPhone 12 family’s balance of price, specs and features indicates that Cupertino can look at a runaway hit.
This week, Apple introduced the iPhone 12 and iPhone 12 mini with 5G technology, and ushered in a new era for the world’s best smartphone. The redesigned iPhone 12 models feature expansive edge-to-edge Super Retina XDR displays for a brighter, more immersive viewing experience and a new Ceramic Shield front cover, giving the biggest leap in durability ever on the iPhone. The Apple-designed A14 Bionic, the fastest chip in a smartphone, drives every experience on the iPhone 12, and combined with an advanced dual camera system, provides meaningful new computational photography features and video of the highest quality in a smartphone. iPhone 1
Apple also announced the iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of the iPhone. iPhone 12 Pro models have a new design and Super Retina XDR screen from edge to edge, the largest on the iPhone ever, protected by the brand new Ceramic Shield front cover, which provides the biggest leap in durability ever on the iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computing photography features, including the all-new Apple ProRAW for more creative control in photos, enabling the first all-new Dolby Vision video experience, up to 60 frames per second. The new pro camera systems include an expansive Ultra Wide camera, an even longer focal length telephoto camera on the iPhone 12 Pro Max and new Wide cameras for capturing beautiful, professional-quality photos and video in bright and dim environments. iPhone 12 Pro models also introduce a new LiDAR scanner for immersive reality (AR) experiences and MagSafe, which offers powerful wireless charging and a brand new ecosystem with accessories that can be easily attached to the iPhone.
Tough Chauhan for The Motley Fool:
Apple has done a good job of bringing a 5G smartphone to market for $ 699 – the iPhone 12 Mini, which has a 5.4-inch screen. In fact, the entry-level device in the iPhone 12 series is priced identically to the OnePlus 8, the cheapest 5G Android phone consumers could have bought six months ago. As a result, consumers who want to jump into 5G do not have to pay through the nose if they want to stay within the Apple ecosystem or buy their first iOS-powered 5G phone.
In addition, Apple’s tight price range for the iPhone 12 may also encourage potential buyers to upgrade to the next level. Consumers looking for a larger screen can choose the standard iPhone 12, which is priced at $ 799. Power users can choose Pro (from $ 899) or Pro Max (from $ 1,099), depending on the preferred screen size.
Now that Apple has something for everyone with a number of price points, it seems to take advantage of what is called a “superbike” for the iPhone that can see millions of users upgrade their existing devices. It is estimated that 350 million to 950 million iPhones worldwide are ready for upgrades.
Wedbush analyst Daniel Ives has raised his estimates for iPhone 12 construction to a range of 75 million to 80 million units for the last quarter of the calendar year, which has traditionally been Apple’s strongest quarter in terms of iPhone sales
MacDailyNews Take: Without COVID-19, Apple could sell 100 million iPhone devices in the Q4 2020 calendar.