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Apple's latest iPhone ad shows another type of portrait mode "fail"



Portrait mode causes unpleasant tension between two parents in Apple's latest iPhone advertising, which must be one of the fun places the company has been producing for a while. In the ad, a mother sweeps through pictures of the group's children when another notices that her son has become obscure and unrecognizable by the iPhone's portrait mode. She asks, "Do you … my bokeh baby?" The subsequent conversation demonstrates how the effect can be called back or turned off to get both children in sharp focus – but the damage is already done.

Be considerate of your bokeh, people. This is also advice that extends to Android, so many devices now offer adjustable standing blur. Apple does not tend to go into bad humor with its marketing, but I do. "Why do you hate Jacob?" Got me pretty good.

I'm still one to just stick to the usual camera mode, though. Maybe it changes when you have children.


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