قالب وردپرس درنا توس
Home / Apple / Apple's March 25 event can bring the big package that beats Netflix

Apple's March 25 event can bring the big package that beats Netflix



It looks as if Apple will hold a special event next month, as opposed to something it holds in recent memory, according to several reports. In the middle of the scene there will be no new Mac, iPhone or iPad hardware, but a new collection of subscription services.

This rumor March 25 event has probably been inevitable for some years now, since Apple called out the importance of the service's revenue to the company's growth. Apple's most trusted source of growth in recent years has been in services, driven mainly by the App Store, along with Apple Music, Apple Pay and iCloud.

With its new services, Apple plans to use its stature in the technological world, the size of its customer base, and the staggering cash flow to get acquainted with markets that are undergoing rapid transformation. And while Apple isn't going to beat Netflix or Amazon Prime overnight, Tim Cook can always reveal a bundle that links video, music, news, and more that can create things.

Apple Video Service: Goodbye, Cable Stack [1
9659005] The rise of streaming services such as Netflix and over-the-top television services such as YouTube TV, PlayStation Vue and DirecTV. Now we suggest that we be in the middle of a shift from traditional cable and satellite TV to a world where all our video entertainment is streamed over the Internet. (I will use the term "cord cutters" here, but if your house gets the Internet from anything but a wireless connection, there is still a lead involved.)

It will be difficult for many people to think of Apple as a streaming service, but the same was true of Netflix and Amazon at one time.

Tim Cook told financial analysts last month that "the breakdown of the cable bundle … [will] is likely to take place at a much faster pace this year." Apple's plan is to take advantage of it in two ways: by creating its own content and by selling premium channels offered by others.

MORE: Apple's Video Streaming Service Rumors: What We Expect

It will be difficult for many people to think of Apple as a streaming service, but the same was true of Netflix and Amazon at one time. In fact, Apple has spent $ 1 billion or more on TV shows and movies over the past 18 months, and next month we'll get an idea of ​​the scope of the programming plans. Apple may not be Netflix overnight, but deals can probably blow past Starz or Epix and other lower tier services with ease. has just admitted working with Oprah Winfrey, but has bought series from every other big name and also buys movies, including buying a recent purchase at the Sundance Film Festival. While there is an open question how much Apple will charge for this service – is it with Apple Music, or completely separate? – There is no doubt that Apple does not spend a billion to sell any more Apple TV boxes.

There is another aspect of the game Apple's game here. Probably Apple's service will stay in its TV app, as the company continues to push as the only place to go on its devices for all video entertainment. Reports say Apple also plans to follow the Amazon move to sell other services such as HBO Now and CBS All Access and place the content in the same app. Although the margins on resale TV subscription services are low, they can post – Amazon has allegedly seen $ 1.7 billion in annual revenue from its similar offering in Prime Video, Amazon Channels.

Netflix for news

Apple's other major new subscription initiative is apparently an extension of another relatively new stock Apple app: Apple News. Just as Apple uses the breakdown of the cable bundle to get acquainted with the television world, it uses the fade out of classic publishing models to create a new service for consuming magazine and news journalism.

Unless Apple sells an awful lot of news subscriptions, it's hard for me to see that this is a success for most publishers.

Just as the TV app centralizes all the videos, Apple wants Apple News to be the place where people read the news. The business model here is a little different, though. Instead of postponing journalism or buying publishing sites, Apple will instead cut subscription sales to publishers based on their readership statistics. It's a tough sale to publish businesses, especially those who have been successful, and sell directly to consumers from their own apps (and with Apple apparently taking 50 percent cut on the subscription fee).

]   Credit: Shutterstock "title =" Credit: Shutterstock "/> <span class= Credit: Shutterstock

Finally, Apple News is likely to be much like the TV app – a combination of subscription service that unlocks content for some publishers, with the ability to subscribe to content from other premium withdrawals right within the app Unless Apple sells a lot of news subscriptions – or bundles the news subscription in a much larger package of services – it's hard for me to see that this is a success for most publishers.

The Big Bundle

It seems like Apple's TV service and the existing Apple Music offer are set to be offered as separate subscriptions because spending $ 1 billion on TV content just to give it away to existing Apple Music subscribers is a bad business flow. But I can see arguments about the opposite, first and foremost as the service goes up and lacks a large, back catalog directory to entice subscribers.


Source link