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Apple's Netflix competitor will eventually be revealed next month



Apple's upcoming March 25 event will see the introduction of the company's long-awaited video subscription service, according to a new report from Bloomberg . Yesterday, BuzzFeed News reported that Apple is planning to announce its news subscription service at the March event, but the company seems to have more than just that in the work.

Apple has reportedly invited Hollywood stars, including "Jennifer Aniston, Reese Witherspoon, Jennifer Garner and JJ Abrams" to participate in a clear nod to their video plans. The premium video subscription will be the home of Apple's original TV shows and movies that the company is moving to take on Netflix and Amazon, and further increase its service department. Bloomberg says it is expected to start sometime this summer, but our first appearance comes in a few weeks. Apple has reaped significant resources to revive its original video efforts over the last couple of years.

Customers will also be able to subscribe to add-on channels such as Starz and other networks; Amazon is already doing something similar to the Amazon Prime Video Channels, and Roku has recently started selling video subscriptions via its Roku Channel. Apple's own attempt to combine video subscriptions is unlikely to include Netflix, Hulu and HBO, CNBC reported earlier today, as some networks are dissatisfied with the proportion of each subscription Apple wants to keep for itself. (The same frustration also extends to the subscription news program. Some publishers refuse to participate because of Apple's terms, and the company allegedly pushed for 50 percent cuts of each paid news subscription.)

The video service will "likely" access the TV app supplied pre-installed on iPhone, iPad, iPod touch and Apple TV, according to Bloomberg . Apple will almost certainly bring the service of third-party devices over time to maximize the audience. The company and Samsung already announced an upcoming iTunes Movies and TV show for 201

9 Samsung TV earlier this year.


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