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Apple’s new guidelines for reviewing the App Store allow streaming services



Apple today announced a number of updates to the App Store Review Policy related to in-app purchases, streaming services and personal lending applications.

Apple App Store on Apple devices
Apple’s App Store

Chance Miller for 9to5Mac:

Apple says that the goal of the new 3.1.2 and 3.1.3 guidelines is to add extra transparency around the types of applications required to use Apple’s in-app purchasing system. There is a specific clarification related to person-to-person experiences, which has been examined when companies switch to virtual classes and experiences in the midst of the COVID-19 pandemic.

Apple’s new policy focuses heavily on streaming service and formalizes the expectations of these services, if they choose to be available on iPhone and iPad. This should apply to services such as Microsoft’s Xbox streaming gaming platform and Google Stadiums, although Apple does not specifically address any specific services with these guidelines.

Streaming games are allowed as long as they adhere to all guidelines – for example, every game update must be submitted for review, developers must provide appropriate search metadata, games must use in-app purchases to unlock features or functionality, etc. Of course, it always is open Internet and browser apps to reach all users outside the App Store. – [Apple’s App Store Review Guidelines]

Apple explains that each streaming game must be sent to the App Store as an individual application, so that it has an App Store product page, appears in charts and searches, and integrates with other iOS features and experiences. However, companies can offer a directory application that includes links to the App Store versions of all the games available through their service.

MacDailyNews Take: These changes now allow for the streaming of game services (as long as each game is submitted for review, has a product page, etc.), while users are still protected. It’s win-win!


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