Last month at the SAP Center, the home of the San Jose Sharks and the heart of the 2019 Honda NHL All-Star Weekend, NHL Commissioner Gary Bettman and two of the league's cutting-edge stars – Edmonton Oilers Center Connor McDavid, 22, and the Toronto Maple Leafs Center Auston Matthews, 21 – talked about innovation, technology, and sports with Apple's Phil Schiller, SVP's worldwide marketing. "We love the collaboration we have with Apple," said Commissioner Bettman. "It has helped transform the game without changing the game itself."
The report released earlier today notes that "The Shot on iPhone campaign has long been known for highlighting surprising artistic shots that can be captured by just about any photographer photographer. Now the outdoor focus is on the way to the ice and behind the scenes of the NHL to give the fans a closer look at the game and star players.
In new ads launched today at arenas in the US and Canada, Apple includes photos taken on the iPhone XS by some of today's top hockey pros and with obvious moments with their teammates.
Participating teams include Tampa Bay Lightning, Washington Capitals, St. Louis Blues, Edmonton Oilers, Carolina Hurricanes, Arizona Coyotes, Ottawa Senators and Philadelphia Flyers, as you can see below, the Flyers ad star's left wing James van Riemsdyk and not gritty). "
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