"Apple's digital video approach can best be described as slow and stable. While iTunes and iPod transformed the way we bought and listened to music, it took years to figure out how to place Apple TV," says Devindra Hardawar for Engadget. But now Apple finally has a solid 4K set-top box, the next problem is helping people organize everything they need to see. "
"This is where the company's new TV app comes in: It will let you keep track of the shows and movies you are watching, highlight remarkable content and give you an easy way to subscribe and watch premium content from networks such as HBO and Showtime , "writes Hardawar. "In theory, it's the kind of seamless experience we've come to expect from Apple. In practice, however, it's clear the company still has a job to do."
"Channels are undoubtedly the greatest new feature Apple debuted this week. It allows you to quickly subscribe to content from HBO, Showtime, Cinemax and a handful of other services, writes Hardawar. "You can always subscribe to HBO Now or Showtime from their respective apps, but first you need to download, install, and review the subscription process. With channels, it only takes a few clicks to start seeing a whole new network. Best of all, you can also download episodes and movies for offline viewing from the TV app. There are some premium apps that HBO does not offer yet.
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MacDailyNews Take: The concept of "hold-in-all-in-one-place" of Apple's TV app is sound but only when everyone participates. For now, with Netflix not playing together, it is up to the user to keep track of who is AWOL; It obviously detracts from the all-in-one experience.
Hopefully, as they have with virtually all music artists (it took years to get The Beatles for example), Apple Dress and Korral Netflixes of the world can fully participate in the TV app.
When Apple TV + launches, the TV app will be even more of a destination. Perhaps the increase in usage will convince holdouts to come aboard.