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Apple’s next event is September 15



The photo that accompanies this month's event.
Enlarge / The photo that accompanies this month’s event.

Apple has announced the date for its next major product unveiling event: September 15th. As usual, the company says nothing about what they can expect from it, but new products will probably launch new 5G iPhones, new Apple Watch models, an Apple Silicon-equipped Mac of some kind this autumn ̵

1; and possibly an updated iPad Air, new audio products or the company’s long-standing Tile competitor.

The event was revealed in an update to Apple’s event page, with a simple list that reads “join us from Apple Park” – “from” suggests another streamed event instead of a personal event. This is not surprising given that the COVID-19 pandemic is still ongoing.

The company also sent out email invitations to print with a slightly more specific copy: “Join a special Apple event from Apple Park. Watch it online at apple.com.” In addition, it carries the tagline “Time Flies.” The event time is 10:00 PDT on Tuesday 15 September – one week from today.

It is unknown at this time what he will do after leaving the post. Usually, the company presents its new iPhone and Apple Watch models at an event this time of year, but that’s not entirely certain; There have been conflicting reports about the launch window for the new iPhones, with some suggesting that they will come later this year, probably in October.

That said, one possible explanation for the “time flies” tagline is that it refers to a time-of-flight sensor, something like the augmented reality 3D sensor included on the back of the latest iPad Pro that is expected to be added to some of the new iPhone models as well. It is possible that Apple will announce iPhones this month, but will start shipping them weeks later, as happened with the iPhone X back in 2017.

Aside from the likely upcoming releases of iOS 14, iPadOS 14 and macOS Big Sur, the only Apple product the company has already confirmed for this year, the Apple Silicon-equipped Mac, is the first Mac to drop Intel processors in favor of a variant of the internal chips already used in the technology giant’s iPhone and iPad product lines. Apple could reveal that Mac at this event, or it may come later in the year.

In any case, we will of course liveblog the process here at Ars Technica, so set 15 September.

UPDATE: Bloomberg’s Mark Gurman has published an article claiming that the event will focus entirely or exclusively on the Apple Watch – a much simpler explanation of “time flies”. Gurman does not mention his sources on this, but he has previously run many accurate reports based on inside info.


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