Apple is planning to open a brand new front on its ongoing content war with Spotify soon.
Spotify has probably jumped on Apple with the launch of the music streaming service, which is now the dominant player in space, with a paid subscriber base of $ 100 million from April compared to $ 60 million for Apple Music late for the party. However, Apple has quickly built a solid base of paying users for its comparable streaming music service – and now, in the wake of Spotify, is not shy at all about exploiting a huge investment in podcasts as a way to separate the offer. to do the same.
Spotify's share quickly hit a 3% hit on the back of a Bloomberg report released Tuesday afternoon claiming an upcoming Apple move to start funding original podcasts that would be exclusive to the iPhone -producer. On the surface, there seems to be a direct move to stealing a little thunder from podcast rivals like Stitcher, but most notably Spotify, who had planned to spend about $ 500 million on podcasts in 201
This move would also be another record of Apple in the world of media creation, in conjunction with the Apple TV + service launching this fall, which will include exclusive Apple commissioned TV shows.
As far as podcasts, it's apparently still at an early stage that Apple doesn't actually have a coherent strategy yet. Or at least one that has been clearly portrayed to Bloomberg's sources. Nonetheless, this move correctly moved the Spotify share price, as Apple and podcasts are closely aligned with many people's minds. In fact, Apple's podcast app still accounts for at least half of all podcasting listeners, industry leaders say.
Apple is already out to media companies to get the ball rolling on buying up the podcast rights. Dave Zohrob, CEO of the podcast analysis company Chartable, told CNBC Tuesday that Apple's move "makes a lot of sense from a strategic perspective."