Amazon Prime Video and Hulu are both services with a similar offer so that subscribers can customize their package by adding extra premium channels to the video catalog each offer. Both Amazon and Hulu offer HBO as a supplement of $ 14.99 per month, the same price as the network's HBO Now service. But while Apple has been trying to get HBO on board as an addition to its new service, CNBC reports that revenue sharing model discussions are pushing Apple to keep the deal off. Apple will apparently have a 30 percent cut in revenue for subscribers coming in through their apps, an amount that HBO may not agree to. cuts to 1
No matter how all this revenue sharing works, it sounds like Apple's video service will be integrated into the existing TV app on Apple TV and iOS devices. That app brings video from a number of existing streaming services together with a user's iTunes movies and TV shows. Keeping that app as a central location for all people wants to see seems smart, though it is worth noting that Netflix will continue to exist outside that ecosystem. Apple's TV app is currently unable to see any content from Netflix and it sounds like Netflix won't integrate with Apple's new service.
From a timetable, Apple seems to finally give the world a look at its video service at the upcoming event, rumored to be in late March. Yesterday, Buzzfeed News reported that the company held this event to introduce a subscription news product, but it also appears that the timing will work to introduce its video subscription service as well. Apple has also used march events to introduce iPad updates in recent years, so there may also be new hardware on deck.