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Apple's streaming video service can finally arrive in April



Amazon Prime Video and Hulu are both services with a similar offer so that subscribers can customize their package by adding extra premium channels to the video catalog each offer. Both Amazon and Hulu offer HBO as a supplement of $ 14.99 per month, the same price as the network's HBO Now service. But while Apple has been trying to get HBO on board as an addition to its new service, CNBC reports that revenue sharing model discussions are pushing Apple to keep the deal off. Apple will apparently have a 30 percent cut in revenue for subscribers coming in through their apps, an amount that HBO may not agree to. cuts to 1

5 percent for subsequent years. The company has also historically taken a 30 percent cut from app sales and one-time purchases in the app as long as the App Store has existed. To get around this, many developers do not allow people to subscribe to their services in apps. Netflix removed the opportunity to sign up for its service through its iOS app in December, and Amazon has never sold books through its Kindle app to avoid giving up some of Apple's sales revenue.

No matter how all this revenue sharing works, it sounds like Apple's video service will be integrated into the existing TV app on Apple TV and iOS devices. That app brings video from a number of existing streaming services together with a user's iTunes movies and TV shows. Keeping that app as a central location for all people wants to see seems smart, though it is worth noting that Netflix will continue to exist outside that ecosystem. Apple's TV app is currently unable to see any content from Netflix and it sounds like Netflix won't integrate with Apple's new service.

From a timetable, Apple seems to finally give the world a look at its video service at the upcoming event, rumored to be in late March. Yesterday, Buzzfeed News reported that the company held this event to introduce a subscription news product, but it also appears that the timing will work to introduce its video subscription service as well. Apple has also used march events to introduce iPad updates in recent years, so there may also be new hardware on deck.


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