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Apple's thinking about a plan to kill Roku, Fire TV Empires



Apple released its first set-top box over decades ago, but it has not kept up with low cost alternatives that have been tractioning in recent years. Maybe it will change soon though. There are discussions in Cupertino to release a budget-friendly dongle, according to The Information .

It's not hard to understand how Apple fell behind. Amazon, Google and Roku dominate with their own streaming devices that are available to half as much as Apple TV. There is the same functionality between them, but consumers want affordable hardware over the tv's best-in-class user interface.

The product will be dongle based. Instead of rolling out another set-top box, Apple has considered a minimalist design like Amazon's Four TV or Google's Chromecast.

Without questions, the company needs a streaming device that is not that expensive. Apple will release original programming in 2019. It will be distributed on iPhone and iPad, as well as Apple TV, but most consumers will have a set-top box or dongle that is much less than $ 149.

If you does not need tvOS, other devices with many of the same features are being sold for as little as $ 25. Apple has a reputation for staying away from low costs and services due to the potential effect on the brand, though. However, it is crucial for Apple to roll out a Chromecast-like device to welcome more users to their home entertainment platform.

Park Associates, a market research firm, discovered earlier this year that Apple's team on the media player's space was shrunk. It's down to 15 percent globally while Roku brings with Amazon and Google a little demand.

There is nothing from Apple on the calendar at the moment, so we do not know exactly when this girlfriend of a dongle could come. It can make its global debut on WWDC in June, but it seems so far away. Perhaps Apple's video streaming service will alert new hardware sometime in March.

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