With each major new release of iOS, Apple is tightening the screws on apps and services that will violate users’ privacy without their knowledge or permission. With iOS 14, Apple got many new privacy-setting features, and sent a message to developers on September 3 about two of them.
When iOS 14 is released, Apple will require developers who distribute apps in the iOS or Mac App Store to submit information about all the data the app collects and how it is used in a variety of common categories. This information will be presented in a special section of the app̵
This may give us a hint as to when we can expect iOS 14 to be released to end users – probably not until the end of October.
Apple has another feature that comes in iOS 14, iPadOS 14 and tvOS 14 that draws some ire from the advertising industry. It is common practice today for invisible tracking software in apps and websites to track where you go online and even from one app to another. This allows advertisers to sell targeted ads that are more valuable. In the new operating systems, you will be able to turn off such tracking across websites and cross-apps in Settings, but what’s more, each app that will track you outside the app itself must first issue a popup asking for permission.
Needless to say, if users have to select In order to be tracked all over the internet, most of them will decide not to do so. This does not mean fewer ads, but it does mean that the ads are less personally targeted.
Apple would require apps to issue this opt-in pop-up alert as soon as iOS 14 was released later this year. But in today’s update to developers, the company said it will give developers a little more time to make the necessary adjustments. Apple’s backup of privacy or opt-in requirements, but it will allow developers until early 2021 to implement the change before keeping it in violation of the App Store review guidelines.