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Home / Apple / As Apple prepares to launch Apple TV +, Viacom and CBS reach a merger agreement to give them more pleasure in making content offers

As Apple prepares to launch Apple TV +, Viacom and CBS reach a merger agreement to give them more pleasure in making content offers



Shari Redstone, who chairs Viacom and CBC, spoke to industry leaders including Apple's CEO at the Allen & Company Sun Valley conference in Idaho last month. Mrs. Redstone is seen on our cover photo above wearing the Apple Watch. CBS All Access is now available on Apple TV, so to some extent Apple and CBS have a positive relationship.

Still, business is business, and when it comes to landing top content for their respective services, CBS and Viacom have agreed to merge and return to the way it was before Viacom spun off CBS in 2006.

Mrs. Redmond has long wanted to put the companies together to scale in a media environment where competitors including Disney, Comcast and AT&T have gathered through a series of megadeals.

Redstone said in the statement, "I am really excited to see these two big companies come together so they can realize the incredible power of their total assets. My father once said & # 39; content is king & # 39; and it has never been more true than today. "

CNBC's report further noted that" Shari Redstone has called for an agreement to give a combined company more financial leverage for to compete against media and tech heavyweights, including Amazon and Apple for entertainment and sports rights, especially the National Football League.CBS owns NFL broadcast rights until 2022 and "will do what is necessary" to renew them, according to CBS Sports Director Sean McManus, and Redstone will be the new chairman of the combined company Read more about the full CNBC report for more on this.

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