Along Florida's southern shores, a cool coastal pavilion punctuates tropical humidity. Customers today celebrated the grand reopening of Apple Aventura just outside Miami. A brand new location and brand new design is just part of the story behind what is undoubtedly the most remarkable – and most relaxing – Apple Store in the Southeastern United States.
playful waves of sculptured white concrete pull the rhythmic eye over Apple Aventura's skyline, tapered to a sharp peak at both ends. No, Apple didn't buy a classic 1950s store or revive a Googie roadside, but it was inspired by Miami's architectural heritage.
Apple Aventura borrows from Miami's airy and upbeat style Modern architecture, a mid-century language characterized by the use of cast concrete, bright color schemes, dynamic shapes and extensive glass, became popular in South Florida between 1940 and the late 1960s after a rich era of Art Deco construction in Miami.
All of Apple's recent flagship stores are shaped by a desire to respect the culture of the cities they are built in, often with local materials. Apple Aventura joins this tradition by fusing Miami Modern architecture with iconic Apple design. The result is a new selection of Apple retail ethics that feels at home on the coast.
The new store itself is impressive enough to be a standalone structure, but the project is made even more significant by the fact that Apple Aventura is affiliated with Aventura Mall, the largest mall in Florida. A tree lined garden with winding path steps down to a plaza dotted with tables and chairs adjacent to one of the store's two exterior entrances.
The second set of doors opens onto the 93-foot-tall Aventura Slide Tower. The landmark serves as both a slide and a sculpture, and is just one of many public art installations scattered throughout the mall. Aventura Mall's celebration of the arts fits perfectly with Apple's creativity.
On the opposite side of the glass, the new Apple Aventura debuts with a thoughtful interior layout. Customers who are familiar with Apple's former classic location inside the mall will be in for a surprise. A large amphitheater softens the definition between both floors of the split-level store, sloping down to a standalone video wall used to host today at Apple sessions.
Until now, all stores with a forum used primarily modular wood and leather pieces to fill the seating area. Apple Aventura's Forum is the first exclusive furnished with solid leather benches. Unique wooden separators with integrated sockets and USB ports provide a place to recharge.
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The amphitheater and video wall will be used immediately. A Latin Music Fridays collection of Today that Apple sessions are lined up through August to celebrate the grand reopening. The live music events, along with creative labs and a Live Illustration match scheduled for the opening weekend, clearly express Apple's intention behind the new design. Apple did not move the store to get a better view of the slide tower, it moved to become a hub of community activity.
Behind the video wall, tables built for support and service blending with indoor trees forming a Genius Grove. The curved vaulted ceilings visible outside have been carried indoors and extend the width of the main structure with strips of integrated lighting. Apple Aventura is the second Miami area store built with a private boardroom, after the downtown Apple Brickell City Center.
On the upper level of the store overlooking the amphitheater, another set of doors connects to the interior of Aventura Mall. Product tables here are arranged next to standalone Avenue display shelves, a once unusual design element that is gradually being used in several stores. Most sites only use built-in display shelves.
The great transformation of Apple Aventura is the culmination of a major Apple renewal initiative across Florida. Since 2017, Apple has opened or remodeled 5 of its 18 stores from Miami to Jacksonville, and added Today's video walls and forums on Apple sessions. Two more projects in Naples and Altamonte Springs are due to open in 2019, and more reconstruction and reconstruction projects will follow.
Employees and customers clapped Apple's former Aventura Mall store on August 8.
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