By its piece after hours, Fitbit is now worth less than $ 1 billion. It has lost 82% of its value since the IPO in 2015.
MacDailyNews Take: It's a market that takes all the winner and Apple is the winner and takes everything. As predicted:
Fitbit is the palm of twenty tens. (And BTW, we're writing it with Fitbits on the wrists. Apple should buy Fitbit just for the user base, merge Fitbit's steps and other data into Apple Watch, and finish it. Then we can use Apple Watches to compete with Fitbit carriers friends and family who have not yet made the leap to Apple Watch and ditch these Fitbit Flex bracelets that we don't want to wear, keep charged, etc. The only thing keeping Fitbit alive is their legacy user base and sequencing of their step data.) – MacDailyNews, January 25, 2018