Billboard has an in-depth profile of Oliver Schusser, who has been running Apple Music for the past 15 months. You may not have heard Schuser's name before, but he has been with Apple since 2004, and worked first to expand iTunes in Europe. With Jimmy Iovine taking on a consulting role at Apple Music and Robert Kondrk moving to a product and design role, Billboard explains that Schusser was exploited to expand the streaming service.
The profile, which also includes interviews with Jen Walsh, director responsible for Shazam and Beats 1, and Rachel Newman, the global senior director of editors, emphasizes the service's focus on editorial over algorithmic content:
"You hear Tim talk a lot about humanity ̵1; how we are at the intersection of liberal arts and technology, says Oliver Schusser. "It must be both." The new Apple Music manager (the current Tim will be his boss, Apple CEO Cook) is relaxing at his sunny corner office at the company's headquarters in Culver City, California, in June. tomorrow and explains – in its typically measured way – why the service he oversees has not fully gone into algorithms. "It's just not the way we look at the world," Schusser continues. "We really believe that we have a responsibility to our subscribers and our customers in order for people to recommend how a playlist should look and who the superstars of the future are."
Among other changes Schusser has implemented since taking the governments of Apple Music, Billboard highlights the shift from annual feature releases timed around Apple hardware releases and noted mid-year by top 100 charts and new personalized playlists. These changes were especially noticeable to me because, unlike software related to hardware development or operating system changes, services that have become increasingly important to Apple require constant attention to stay ahead of the audience to retain existing customers and record new. .
The approach is a departure for Apple, but we have started to look more frequently with ongoing improvements of Siri and, for example, updates of shortcuts to mid-year. Apple Music's advancements may not receive much attention from software and hardware-focused tech press, but in my experience, Apple Music has steadily improved since its debut and evolved into an excellent way for me to enjoy my favorite bands and discover new ones.