In a profile of Apple SVP Jeff Williams, now expected to be closest to the CEO's job when Tim Cook decides to leave the company, Bloomberg cites employee sources who paint a picture of Williams as Cook Doppler .
Williams now monitors all of Apple's hardware development and design. The report says a weekly review meeting is formally called "New Product Review", but some employees refer to it as "Jeff Review", as he is the one they need to impress.
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Calling anonymous sources from the Apple Design Team, Bloomberg says employees rely on Williams to understand their value and not override them.
Williams manages Apple Watch, Apple's entire supply chain, fitness and health department, sourcing materials, AppleCare and more.
The profile generally paints the picture that Williams mimics Cook in many ways, with a little more product interest.
"Jeff's 95% operation and 5% product," says someone who knows him "Apple has become an operating company."
He is Tim Cook's closest company and you get more of it, says a former senior Apple executive from Williams. "If you think Cook is doing a good job, it's a good choice."
The report Bloomberg highlights a particularly important moment of Williams' influence on Apple Watch. During the months leading up to the Watch release, test unit employees began to get allergic reactions to the nickel used in the Watch chassis. Williams chose to scrape the stock of watches Apple had already made and picked up an alternative material. It was also a problem with the Taptic Engine's long life. Some number of watch models produced were also dumped for this reason and given to employees instead.
These decisions ultimately improved the product quality of early Watch buyers, but also contributed to the monthly delays the customers encountered in finding many Apple Watch models when released in April 2015.
Read the full profile of Bloomberg .
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