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Bloomberg on Apple’s autumn lineup – Six colors



Bloomberg’s Debby Wu and Mark Gurman have an overview of much of what Apple expected to announce this fall:

Among a comprehensive product update this fall, Apple is also preparing a new iPad Air with an edge-to-edge iPad Pro-like screen, two new Apple Watch versions and the first over-the-ear headphones outside the Beats brand. A smaller HomePod speaker is also in the works. An Apple spokeswoman declined to comment.

This is of course in addition to the upcoming iPhone updates, a launch of new Macs powered by Apple Silicon, and possibly the long-running Apple tags. All in all, it seems to be a busy fall in the store. (Bloomberg also mentions an improved Apple TV box with a Find My-enabled remote control, but says it will not likely be aired this year.)

Among the things in the article include an updated design for this year̵

7;s iPhones (“square edges like iPad Pro”) and a new color (“a dark blue color choice on the Pro models to replace Midnight Green from 2019’s iPhone 11 Pro line”), along with the inclusion by LIDAR in “[a]at least the largest of the Pro phones. ”

It also looks like the phones can be shipped in separate batches, with the two lower end models (probably iPhone 12) available earlier than advanced (probably iPhone 12 Pro) devices. However, the Bloomberg story also suggests that iOS 14 will be released in September, for the new phones arrive.

This seems to suggest that Apple can still hold an event in September, if perhaps in the second half of the month, and announce its new phones, even if they are not shipped immediately. In recent years, major iOS updates have almost always been released in the third week of September.

Back in July, Apple CFO Luca Maestri said the new phones would be shipped a few weeks later than usual, but that could mean either that such a delay would push back all Apple announcements, or that it could take a more shifted approach to its fall releases. In recent years, Mac releases have followed the iPhone / Apple Watch releases, with macOS updates usually released in late September or early October.

And of course, the company can choose to hold one or two events this fall (although any event will almost certainly look more like this year’s virtual WWDC event than we’ve been used to). Either way, it seems likely that nothing about Apple’s plan for annual fall releases will be exactly the same as previous years.


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