When the iPad Air 3 was released last year, I immediately picked one, kicked the tires for a few days and reviewed it. Even though it was not for me, I liked it enough that I recommended it to my father, who has enjoyed it since I handed it over.
I came away quite impressed after my time with the Air 3 and thought that the new model was a good ideal from Apple̵
While Air 3 was a nice alternative when it was released, the appeal was still somewhat limited. It was basically a device cobbled together from the remaining parts of the iPads past. Apple took the body of the 10.5 ”iPad Pro 2017 and filled it with existing parts and parts in the middle of the road. There’s nothing wrong with this, as the Air was a clear upgrade over the 6th generation iPad, but it still could not keep a light on the iPad Pro in appearance or specifications. As good as it was, there really wasn’t a stand out feature in the Air 3 that would provide lots of iPad buyers.
The other problem with the iPad Air 3 was that it only had a six-month run before the 7th generation iPad was released. This upgraded iPad has a 10.2 “screen that is only 0.3” smaller than the Air. It is also compatible with the same 1st generation Apple Pencil and Smart Keyboard. The current Air still has a faster processor and a laminated screen, but there are not enough obvious differences to justify the higher price tag of a retailer who does not dig into specifications and does a lot of research.
If all the rumors are true and they have been repeated by enough reliable sources to believe that they are, the iPad Air 4 can quickly put things back in balance. At the top of the food chain you have the iPad pros. They are undoubtedly top of the line, but let’s be honest – the market for these more expensive devices is limited. People like me who want or need that power are happy to pay the price, but there is a reason why the base model iPad has always sold out the pros.
At the bottom of the lineup, the base model 7th generation iPad is a great buy at a $ 329 price tag. Even better, you can almost always get a cheaper one than the brand new one. For users who do not require a ton of tablets, the iPad is a great value. It is the most popular current iPad for good reason.
I guess I can not forget the iPad Mini here. It is also solid in the middle of the iPad series. However, it is more of a niche device focused on buyers who prioritize portability rather than doing more with a tablet. It’s really focused on a specific set of buyers, which probably will not be the same as people looking at the larger iPad Air.
The new 4th generation iPad Air has the potential to shake things up. While the current model had solid specifications, it was a kind of filler. Apple needed a tablet for this price point, and they created what fit the bill. However, it was not really that attractive to anyone who was more interested in the Pro, and value customers did not have much reason to spend more on it after the current iPad was released. The new Air will be placed completely differently. With the look and many of the same features of the Pro, the Air 4 should get the attention of people who like the design of the high-end iPad. These looks and specifications are impressive, but the starting price is too high for many. Air will offer the same design and many of the same features for less money.
If priced the same as the current model, the new Air should also be far more effective at getting buyers to consider moving a level. The design we have seen mocked and heard about looks better, and this tablet will also have a more definite advantage in terms of specifications. It will have a noticeably larger screen, a newer processor, a better camera, and it will be compatible with 2nd generation Apple Pencil and 2nd generation Smart Keyboard Folio and Magic Keyboard.
There are a lot of tablets for $ 499. If Apple pulls the new Air as I expect them to, I can not imagine that I will recommend the iPad to too many people in the future. $ 179 doesn’t seem like much extra to pay for everything you get beyond the base model. There will be some who stick to the low end and others who will have the smaller form factor for the iPad Mini, but I personally think that more will be enticed to go up one step to the new Air.
$ 499 seemed like a good value for the specs and features of the current iPad Air when it was released. However, it did not have the visual appeal of hooking up with informal customers and lost much of its special advantage over the iPad just six months after its release. Based on what we know, the new Air will have both the visual appeal of the iPad Pro and much better specifications than the iPad. If Apple keeps the price at $ 499, I think it will have a real shot at being the best-selling Apple tablet next year.