No one denies the popularity of cats on the internet. Between videos, memes and cats achieving celebrity status, it's no wonder that there are also many apps dedicated to cats. For this week's App Store Spotlight, we take a look at the aptly named app "Cats are Cute" and see if it's optimized to succeed in the App Store and Play Store. Does it roar like a lion or has the cat got its tongue?
Cats are Cute is the # 8 app in the Family category on
Apple App Store. It ranks # 1 for the keywords "Adorable Games" and "Cute Cats",
as well as # 4 for "cute" and "pussy clicker" and # 9 for "Neko," which
is Japanese for “cat” and also a keyword for the competing cat app “Neko
Atsuma. "The ranking starts to fall after that, ranking # 1
games, ”no. 22 for “cat simulator” and # 36 for “cat game. ”
Creatives : Cats are cute using eight screens, each
one that shows different aspects of the game. The screens show the unique
design of the app – it uses minimal colors and a hand-drawn style to create
the cats and their surroundings look like little doodles. At the same time, they show
things like statistics on cats, feeding and various cats.
The screenshots are missing exclamation text, so every image is
presented without context. While some of the images are clear, others are
fuzzy at first glance. For example, a screen showing a street with
certain spots marked with X do not provide information about the app
features or benefits, although exclamation text can make it clearer what it is for.
Callout text is useful for engaging with users and telling them
information about the app in bite-sized form and elaborate on the connected
screenshots. In addition, the use of keyword-focused screens may notify users
which terms the app is linked to to establish relevance to their search.
Title and subtitle : App title, "Cats are
Cute, ”is just 13 characters. It has 17 more space worth using
to expand the app's features and purposes, such as "relaxing games" or "kitty
Subtitle“ Cuteness Overload! "Does not spend high volume on keywords or provide information about the app, except it is cute. If it were to adjust its subtitle to focus on keywords, it could highlight terms like "Relaxing kitten game" or "town building game" to deepen the app while targeting multiple terms.
Description : The description for the Cats is a cute starter
card; three lines with one sentence each, giving some information
about the app. While the lines are short enough for users to read them on
For a moment, they must be properly distributed to read easily. The other
paragraph is a punctual introduction that provides more information about
app, such as how users collect cats and build a city.
After its introduction, it has a brief feature list.
While properly formatted, use a header and bullet points to convey
the information is correct, it is also very minimal. It can extend the features
in a few short sets, each of which provides information on how the game works.
Although it has a "How to Play" section, it also goes over the information
quickly, leaving the full features and gameplay unclear.
In the Google Play Store, Cats is only # 1 sweet for
the name, though it ranks # 2 for "cute games" and "cute cats."
app ranks # 11 for "free cute games" and # 15 for "cute cat games", even if it's just
ranks # 61 for # 26 for "cat games" and "cat games."
Creatives : Cat are Cute starting with a video on Google
Play, shows the app in action. It is accompanied by relaxing music, while
video demonstrates how the game works. However, all the text on the video is in
Korean, so US users can't identify what the video is trying to tell
those unless they can read the language. Localization
is important for ASO and conversion, so if the video is going to include
text, it should have different videos for different territories and languages.
The video only shows images in the app, so it will work for
Apple App Store as well as Google Play. Before moving on to the other
save, but it should locate the video for the audience.
The screens are identical to the iOS version and also
missing exclamation text. Including what may help provide more information to users,
especially since the video text does not convey the information properly
Description & Metadata : The description is the one
the same on iOS and Google Play, so the areas in need of improvement remain. The
introduction can stand to provide more information on how the app works while
The features can be expanded to immerse you in the different aspects of the app.
It's also important to remember how Google Play indexes
keyword apps. If a keyword is not used near the front of a sentence or
line, it will take longer for Google's algorithm to identify it. Cats are cute
begin lines with phrases such as "Super Easy to Play" and "What Happens in
Meow Town? "That doesn't help with keyword indexing.
There are some areas where it starts with keywords, such as
such as "Collect" (it ranks # 189 for "collect games") or "look for adorable cats"
(it ranks # 8 for "Adorable"), but it doesn't use them with enough frequency
to fully target them.
Cats are Cute is a game that exploits the sweetness of
cats, but do not utilize a few key steps to optimize the App Store.
If it should add exclamation text to the screens, locate the video and
expand your keyword and information description, potentially
With how popular cats are on the internet, ranked in the App
Searching for cat-based keywords can be a challenge. App Store
Optimization Can Help Cats Are Cute And All Other Cats Apps
Want more information about App Store Optimization?
Contact Rubber Cube and
we help you get started with your strategy.