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CBS All Access will be officially renamed Paramount +



Question: What is the best way to reduce customer confusion in the convoluted world of streaming video-on-demand services? Answer: Of course you add a title with “+” at the end of it.

This is exactly what the service formerly known as CBS All Access announced that it will do on Tuesday, when the service changes its name to Paramount +, and joins existing Apple TV + and Disney +.

The change will take effect in early 2021, as it expands beyond the United States to make its international debut in Australia, Latin America and the Nordic countries. To be fair to the recently renamed Paramount +, it’s a smart move. Although it’s easy to talk about another “+” moniker for a streaming service, the name Paramount is certainly better known than CBS internationally. As they point out in a press release.

“Paramount is an iconic and magnificent brand loved by consumers around the world, and it is synonymous with world ̵

1; class quality, integrity and storytelling,” said Bob Bakish, CEO, ViacomCBS, in a statement. “With Paramount +, we are excited to establish a global streaming brand in the broad pay segment that will draw the great breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

New series coming CBS All Access Paramount +

To coincide with the international launch, Paramount + will add some more original series. These include The offer, a series based on producer Al Ruddy’s experience The Godfather, spy drama Lioness, a new show of MTVs Behind the music, and more.

The service already offers over 20,000 episodes of shows like Star Trek: Discovery, Star Trek: Picard, The twilight zone, and more. There are also classic shows like Magnum, PI, Cheers, Twin Peaks, Wings and Taxi, in addition to a number of films.

CBS All Access (soon Paramount +) can be viewed via an app on iPhone and iPad, along with Apple TV. Mac users can browse through CBS.com. The service costs $ 5.99 per month, or $ 9.99 per month for a commercially free option.

Are you a subscriber? Which streaming service do you think provides the best value for money? Let us know your thoughts in the comments below.





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