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CIRP data indicates "iPhone American installed base continues to plateau"



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In April, Apple launched its latest quarterly report. Unfortunately, as a couple for the course, the company did not show specific numbers. Not even for the iPhone. That's why analysts have some room to weigh in.

What exactly is Consumer Intelligence Research Partners, LLC (CIRP) doing this week. The group has just released its latest report reflecting Apple's last quarter. According to the researchers, Apple's installed US base is now at 1

93 million units. This data reflects a period ending March 30, 2019.

Compared to 189 million installed base as of December last year. Last year, Apple set 173 million installed base.

"The American installed base of iPhones continues to plateau," said Josh Lowitz, CIRP Partner and co-founder. "Compared to recent quarters, and especially over the past two or three years, slower sales of units and longer ownership periods mean that the growth in US iPhones has leveled off considerably. Of course, 12% is growth for one year, after years of much higher growth However, investors were accustomed to quarterly growth of 5% or more and annual growth of nearly 20%, this continuing trend prompting investors to ask if iPhone sales outside the US would compensate and put greater pressure on Apple's willingness to Sell ​​Other Products and Services to the Installed Base of iPhone Owners. "

CIRP adds it and says it expects Apple to have a global sale of 39 million iPhones.

If you are curious about how CIRP uses its surveys to come to these conclusions, they describe it:

"CIRP bases its findings on the survey of 500 American Apple customers, examined from March 31, 2019 – 11 April 2019 who bought an iPhone, iPad or Mac in the US in January-March 2019. "

Apple's latest quarterly revenue was ridiculous, as usual. However, it is the company's Services division that gets a lot of attention late. And that will probably be the case for many years to come.

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