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Comment: Acer's new Swift 7 shows the work Apple needs to do on its MacBook decorations



Acer has today dreamed the latest version of its Swift 7 portable on IFA. The company has not revealed much about it yet, but The Verge reports that it has shared some details.

This latest model is less than 10mm thick and includes an edge to edge display. The screen is now 92 percent from screen to body condition, and generally carries the laptop under 2.2 pounds. Acer delivers this new Swift 7 with an 8th generation Intel Core i7 processor, claiming it's the world's thinnest laptop.

Not all MacBook Pro owners will agree but thin, is necessarily good. Those who claim to thicken batteries and more passive cooling capacity will result in a more useful machine. But the thing that stands out for me about Swift 7 is the ultra-thin bones …

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Apple has never tried hard to reduce the screen's thickness on its computers either in the MacBook or iMac series – something that has hit me so strange when the company is working so hard to make the machines slim in all other respects.

It's particularly strange when Apple has taken so much effort to reduce the iPhone luminaires. It required not just a switch to new screen technology, but instructed the company to find an alternative to its very popular Touch ID feature. We expect to see the close screen across all three of this year's iPhones, and the new iPads.

Nevertheless, the MacBook Pro, updated just last month, has the same fitting thickness the machine has had for the last couple of years – and much the same as they have had a lot longer.

Some may argue that the sheath thickness is as aesthetic, without impact on the use. But I would like to make a few objections to that argument.

Firstly, it's not true. Smaller objections allow the machine to be more compact, or (and this would be my preference) a larger screen in the same size casing. It's a practical advantage, not just a design problem.

Secondly, although it was just aesthetics, let's be honest here: Some of Apple's appeals are their sleek, minimalist design. Smaller decorations would be a complete fit for the Apple look. Just compare 2018 MacBook Pro with Swift 7:

Tell me that the Acer bezelene does not look more Apple-like than the MacBook Pro.

A further objection may be that thin-bezel laptops have had to move their webcams. Some have chosen the bottom part, others have even put them in the keyboard, which gives a pretty flattering "chin-cam" view.

As someone using the webcam just for sporadic family video calls, there would be nothing wrong with me. But if you look at how small the iPhone X camera is in front, I do not see it as an insurmountable problem. Of course, I do not suggest a MacBook notch, but even though the entire top edge was as thin as a notch, it would still be much slimmer than today's generation machines.

It's not just a manufacturer either. The thin edges were one of the things we noted about the Huawei MateBook X Pro.

At a time when both the iPhone and iPad are doing their best to make the edges disappear, Apple's time is up to date with its Macs.

Do you agree? Or do you think there's too much fuss about an insignificant problem? Or do you think that thicker fittings are better, to help things like images stand out from what is behind the Mac?


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