- App manufacturers like Spotify have been blasting Apple App Store fees and various in-store practices for a while now.
- Now, several of these app developers and longtime critics of Apple’s App Store policy have joined forces to form a non-profit organization, the Coalition for App Fairness.
- The app manufacturers involved also include Epic, Match, Tile, Deezer and many others.
Popular app manufacturers like Spotify and the developer behind it Fortnite which has long run against Apple’s App Store fees, has now taken the steak against the iPhone manufacturer’s practices to a new level.
The longtime Apple critics such as Spotify as well as Epic and Match Group have launched a non-profit organization ̵
“For most purchases made in the App Store, the coalition argues,” Apple charges 30% of the purchase price. No other transaction fees – in any industry – come close.
“If consumers want to use a modern mobile device, Apple imposes a fee that no one can avoid. No competition, no opportunities, no opportunity. Apple’s App Store policies are prisons that consumers have to pay for and that developers cannot escape. ”
Citation CNBC, the coalition continues to blow up Apple to rake in an estimated $ 15 billion annually just from the so-called app fee.
In addition to the major app manufacturers such as Spotify which is part of this new non-profit organization, several members include Basecamp, Deezer, Tile and the email service Protonmail. As part of the coalition’s mission, it sets out a set of 10 guiding principles it advocates, principles that include the following: “No developer should be required to pay unfair, unreasonable or discriminatory fees or revenue shares, nor be required to sell their app something it does not want to sell, as a condition of accessing the app store. ”
Some of the app manufacturers involved in the coalition, such as Spotify, are involved in actual battles involving Apple on other fronts – for example through antitrust lawsuits that Spotify filed in the EU against Apple. Basecamp also became a battle with Apple this year after an update for the Hey email app was not approved. Still, at the end of the day, it’s hard to see how any of this tilts the balance of power from being in Apple’s favor. Minus any legislation that compels Apple’s hand here, app manufacturers voluntarily submit their apps to Apple’s store, and thus are subject to the rules it imposes. And Apple, at least for now, has not given any indication that it will change them anytime soon.