Customers' personal email to Apple CEO Tim Cook gets actual reading,
Even before Tim Cook's appointment with Apple, customers have sent the e-mail's top brass about sending e-mail to Apple. their experiences with Apple products ̵
These "Dear Tim" emails, which they were recently called, have a much greater impact in Apple than most would expect.
With the launch of Apple Watch, which actually had a deep impact on improving or saving people's lives, these emails have increased in volume as the customer shares their stories.
Apple Watch Series 4
"It was a new day for Apple when the letters began to come in," noted Julz Arny during Apple's latest American Heart Month event in a San Francisco Apple Store .
CNBC outlines the internal process for these emails which involves a personal assistant whose only job involves reading these received emails according to sources familiar with the process. E-mail messages that are believed to be particularly important are being forwarded to Cook for personal attention, while others are being sent to distribution team lists of various Apple teams.
The emails live on, after they are spread down in individual layers and even among the rank and file as motivation.
Following the first launch of Apple Watch, Apple highlighted health and fitness features as one of the best-selling items in the device. Internal sources even partially credit "Dear Tim" emails to promote health features.
Apart from design features, the emails are important to morals, according to CNBC . Between Apple's secrecy and Apple's non-customer-facing positions, it can be difficult for engineers to hear or see the results of their work directly.