The language learning company Reverso launches its desktop app for macOS and Windows. As on the mobile, it allows you to access a translation dictionary and get examples in context. The company has attracted 40,000 downloads in two days.
While Google Translate is hugely successful, Reverso has managed to attract 20 million downloads on iOS and Android. Most users come from France, Italy, Russia and the United States. The company’s websites also attract tens of millions of unique visitors each month, generating over 500 million page views.
Thanks to the new desktop app, you get faster access to Reverso when using your computer. You can select a word or a few words in any app and search for those words in Reverso with a shortcut. It automatically switches to the app window with your query.
You can also access synonyms from the app and hear the pronunciation of a word. As on mobile, the app is free, and there is an optional subscription to access more features.
In other news, Reverso recently launched Reverso Documents, a service that allows you to upload your document and get a translation with the original layout. You can review and edit the translation before downloading the document. Behind the scenes, the company has improved neural machine translation technologies for this type of product.
Reverso Documents supports Word, PowerPoint, PDF and Excel files. There are 50,000 people using Reverso documents every month. You can pay a one-time fee or pay a subscription to access the service.
The company also collaborates with corporate clients to help them translate user manuals, internal guidelines and more. Companies can upload documents that have already been translated, so that Reverso can learn about your specific vocabulary. Customers include banks and car manufacturers.
Reverso diversifies revenue beyond online advertising. And the company has a large user base at the top of the funnel that may end up interacting with several Reverso products along the way.