Later this year, Disney launches its huge streaming service, Disney +. But the company already owns two other huge services: ESPN + and Hulu. All of these will be offered in a package before the end of 2019.
Disney has just announced a brand new package that will include ESPN + and (ad-supported) Hulu and Disney + all for $ 12.99 per month. The bundle will be available Tuesday, November 12. The announcement was made by Disney's CEO, Bob Iger, under the company's latest investor.
The $ 12.99 price tag is interesting. As noted by The Verge today, it lands in a midfield among the competition. For example, AT&T announced HBO Max, which will cost between $ 16 and $ 17 per month. That's about the same cost as Netflix or Amazon Prime, depending on packages. Of course, Hulu itself starts at $ 5.99 and Disney + will cost $ 6.99 per month (or $ 69.99 annually).
The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we purchased from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines of the entire company to deliver an extraordinary value proposition to consumers, "Iger said in a press release
Disney +, according to Iger, is the company's" most important product the company has launched during my tenure ".
Disney places the new streaming service as an important product that makes sense, given that it will have to put a lot of work behind the platform to make it worthwhile. For just $ 6.99 a month, it will be super competitive right outside the gate, and given the library of content it will have, including the amount of original content, it will make it stand out.
Of course, Apple has Apple TV + coming down the pipeline. Apple may think of it as a competitor to Netflix or Disney + or any of the other services, but it will be. Especially when it comes to pricing. How much do you think Apple TV + will cost per month?
Does this new package seem like a worthy alternative?