They make it seem like app downloads are increasing. But are they really? No one I know has downloaded many apps over the past year.
I think apps downloads are up, but only for mainstream apps (Facebook, Snapchat Reddit). These apps are also the first to be installed on a new phone. What they don't tell us or seem to be intimidated by is why no one cares about searching for new apps anymore. The app store market is strong, but no one seems to talk about it