Nintendo has launched a new app for the popular "Mario" franchise and brings the classic "Dr. Mario" game to mobile devices. Although the franchise name certainly gives it a strong start, the app also has healthy App Store Optimization, or Are there rankings that need medicine? For this week's App Store Spotlight, we give Dr. Mario World a check and see how it goes with ASO.
At the Apple App Store, Dr. Mario World is ranked as # 14 i
Brain Category. The game is the top ranked "Mario RPG," "Mario World" app
and "Match three games." It is the second highest ranked app for "Nintendo" and
4. highest for "Super Mario", which not only fell Super
Mario Run but also Sonic Dash and Lep's World.
While the app ranks very well for Nintendo, match games and Mario terms, there are still areas where it can improve. It ranks number 16 for "old school games" and "2 player online games", # 21 for "block puzzle games" and "strategy puzzle", and # 25 for "doctor games."
Creatives : Dr. Mario World begins with a video,
Demonstrate games, level selections and various power-ups. This
highlights the graphics and demonstrates the game in action, accompanied by
music known to fans of the classic game. It works great as a preview of the app, like
It uses recordings in apps to engage with users and view the features of the game and
The first screen shows the opening screen. While this is the case
Works like a cover of sorts, it doesn't tell the users something they don't
already look at the icon. The seven following screens show the game in
action, including various stages, skills, characters, two player modes and
overworld. These give the user a good idea of the game, even if it does
room for two additional screens.
While each screen includes exclamation text, they vary in
length. Some are quick and easy to read, as "Viruses are everywhere," while
others are longer. Users are unlikely to read "Eliminate viruses by matching
Colors! Easy to control – go at your own pace ”as you quickly scroll. If this is the case
would be split into two different screens, the shorter exclamation text
would be more readable with a moment.
The exclamation text includes keywords more often than not,
Although they can be edited for more focus on keywords. For example, one
The screenplay's exclamation text talks about how to play, but it doesn't call out
puzzle or matching elements of the game. Including keywords can help convert
users who search for these key terms.
Title and subtitle : Title, "Dr. Mario World, ”
is 15 characters long. This leaves Nintendo with 15 more characters they could
use. Although it probably left the title for branding purposes, it goes off
unused character area that can otherwise be used to target new keywords
in a user-friendly place.
The subtitle, "Match 3 puzzle versus virus," is much more
effective. It uses 29 of the 30 characters and calls out key keywords
as "match 3" and "puzzle." By using these terms in the subtitle, put them in one
the place where users can see to quickly confirm that the app is relevant to theirs
Description : The description of Dr. Mario World does
Do not use an introduction, even if it is Promotional
Text provides a quick pitch for the game's concept. The description
themselves are three functions that each use bullet points to call out
aspects of the game.
The feature lists are on the longer side, and each one records
several lines when you look at a mobile device. This makes them more difficult to read
a glance, while short and concise bullet points are easier for users to take
What the app can do is use the introduction to give
more information, with one or two lines per point, then shortens each line
The feature indicates being more current. This will help draw users in by healing
they more easily understand the game's features and functionality, briefly
read the description.
In Google Play Store, Dr. Mario World ranks # 1 for
"Mario World" and the name, as well as number 2 for "Mario", although it's rankings
are not as strong as on iOS. It ranks No. 5 for "Super Mario" and "Dr,"
as well as No. 11 for "Nintendo." There are many terms that it is not ranked for yet,
as "Match 3" or "puzzle."
Creatives : Dr. Mario World uses identical ads
puts on iOS and Google Play. While the video is the same, the iOS video is it
appears in portrait mode while the Google Play video is displayed in landscape mode
since it is a requirement for videos on Google Play. To fit
Without changing the video, it is framed with a background user
iconography by Dr. Mario.
Since the advertisements are the same, it uses the whole amount of
eight screenshots Google Play allows. Like iOS, also make the exclamation text
Describe the game, but must be more concise in order to be easily read in an instant.
Description & Metadata : Dr. Mario World uses the same description in both stores. Although the bulleted list features are useful for easy reading, an introduction will still help you draw in users.
In addition, Google Play descriptions should be written
with keywords in mind. Dr. Mario World varies with keyword placement. While
some lines contain keywords in the beginning, for example, "In versus mode you can
turn up the intensity "(the app ranks # 68 for" versus mode "), others start with
"Take your time" and "You're not in this alone."
Since the app doesn't rank too many valuable terms,
as "match 3" and "puzzle", and focus on the description to include and
Targeting these keywords can help significantly. While the app is still
relatively new, including the keywords in the description, can help it to index and
rank for the relevant terms.
Dr. Mario World demonstrates how an app can have
significantly different rankings in different stores. While it ranks well for a
the number of valuable keywords for both franchise and gameplay on iOS, that
fails to index too many of them on Google Play. This is partly due to keywords
use; while iOS lets developers declare the keywords in the title, the subtitle
and keyword bank, Google Play apps must index for them through use in
title, short description and long description.
While Dr. Mario World is healthy and strong on iOS, it creates
Another App Store optimization strategy for Google Play may be just what
the doctor ordered for his ranking disease.
Want more information about App Store optimization?
Contact Gummicube and
We help you get started with your strategy.