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Email goes full on subscription



  Email There is a trend sweeping over the application universe. Can you say subscription? You see subscription applications in the iOS App Store and Mac App Store, and the trend is growing. Yes, even email apps have subscribed.

Email apps are everywhere these days; Some, like Mail on Mac, iPhone and iPad, are free. Even Microsoft's Outlook is free for iOS. Other popular e-mail apps, including Airmail, have a nominal price tag, but work across the platform. Here are two that are free to try, but pay forever.

Polymail & Newton

As a feature rich and so priced properly as Apple's Mail app, it can be a complicated animal to master and lack more than a few users friendly features we can find elsewhere. Email tracking and sending options later come to mind.

Enter Polymail and Newton. Both are e-mail programs for new age that work on Mac, iPhone and iPad. Both have features you won't find in Apple's own Mail app.

Polymail has statistics on email. That is correct. You know who has opened the messages you sent, and get statistics on anyone who opens, clicks, downloads attachments and even answers your messages. If your inbox is huge and you live in email, you know how valuable it can be.

What you get with Polymail is a focus on teams, partners, email campaigns, analyzes. You can't find those in Apple's Mail. Automatic message reminders are a click away, so you will be reminded when someone does not respond to a message. If you or your company relies on email and contacts for sales and sales, Polymail becomes a friend, not a typical e-enemy, and can easily be worth the price tag.

Newton also has features not found in Mail, including Read Reception, Send Later, Profiles, Undo Send and Snooze. It works on Mac, iPhone, iPad and even Watch, and a single subscription covers all devices.

One of my favorite features is Send Later which lets a message be sent according to a scheduler. There is also Undo Send and an option to capture a sender's profile. As with many Mac apps, Newton Handoff uses keyboard shortcuts and has a strong focus on keeping your inbox in check.

Both Polymail and Newton handle IMAP and most of the standard email services; Gmail, Hotmail, Yahoo !, iCloud and others. Yes, each has an option before you buy, and both seem more useful to email users from the business than the average email user on the Mac or iPhone.

It brings me to the subscription model. Personally, I don't like it because paying monthly or annually always seems to raise the price tag ̵

1; total cost of ownership – for an application beyond the ongoing upgrade value. The trend among high-quality applications is against the subscription model. Microsoft Office, Adobe Creative Cloud, the popular Ulysses authors app and many others – all have a subscription option.

That doesn't mean I have to like it, but it often means that there are apps that have features like traditional applications with a purchase once and upgrading a few years later it doesn't, so weighing the cost versus the benefit is still the way to go.


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