Home / Mac / Even more than 5G, the cameras are what sells Apple’s iPhone 12

Even more than 5G, the cameras are what sells Apple’s iPhone 12



Yes, all Apple’s new iPhone 12 family members have the 5G capability, but that may not be the main selling point. For people with older iPhones, the cameras in the new iPhones are significantly better. These cameras, beyond 5G (which is currently far from ubiquitous), could be the iPhone 12 family’s main selling point.

iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel surfaces, including graphite, silver, gold and still blue.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel surfaces, including graphite, silver, gold and still blue.

Ethan Wolff-Mann for Yahoo Finance:

This year, using Verizon, as owner Yahoo Finance, iPhone 12 will have 5G, the next standard in wireless wireless connectivity that companies promise will change the game (literally by demonstrating games for a game called “League of Legends”).

But 5G is young, and the technology represents future potential, not a solution to a problem. 4G LTE is fast enough for most consumers’ current needs, so the vague promise of 5G may not sell phones as well.

Fortunately for Apple, the new iPhones have a better camera and the new “pro” iPhones – 12 Pro and Pro Max – have a “pro camera system”, which is “reimagined” with longer focal lengths and features that “capture beautiful professional-quality images. ”

Apple hired, for example, Emmanuel “El Chivo” Lubezki, the multi-Oscar-winning film genius to emphasize the point of Tuesday’s virtual presentation. Now you can shoot with something good enough for El Chivo – your kids, your activities, and maybe you can get creative, now that you finally have a good camera.

This change in positioning towards a “pro” market can unlock a motorcycle as much as the foggy 5G.

MacDailyNews Take: Again, no other so-called “smartphones” can compete with Apple’s iPhone 12 Pro or, especially the iPhone 12 Pro Max in still photography, much smaller videography (iPhone is in a different universe in video).


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