Home / Apple / Every iPhone release to date, in photos [PHOTO GALLERY]

Every iPhone release to date, in photos [PHOTO GALLERY]



“Sometimes a revolutionary product comes along that changes everything.”

With these words, Steve Jobs introduced the iPhone to the world in 2007. And during the almost 14 years since, he has been proven right.

iPhone releases have been happening every year since 2007, though – especially this year with the coronavirus pandemic – they do not look quite as they used to. A highly-produced Tim Cook basking in the futuristic beauty of the Apple Campus has replaced pacing and electric Steve Jobs; Customers choose to order pre-orders online instead of queuing around Apple Stores.

It’s not better or worse, it’s just different. But looking at photos and videos of launches over the years shows how far the iPhone has come from Steve Jobs’ pocket by 2020.

Here is a look back at each iPhone launch, at photos.

The first years (2007 – 2009)

The launch of the original iPhone, followed by the iPhone 3G and 3GS (with the App Store!), Saw tents and creative ways to spend time in line.

Apple Store employees greeted the first customers to buy an iPhone in San Francisco.  (Photo by James Leynse / Corbis via Getty Images)

Apple Store employees greeted the first customers to buy an iPhone in San Francisco. (Photo by James Leynse / Corbis via Getty Images)

Image: James Leynse / Corbis via Getty Images

June 29, 2007 saw stacks and stacks of iPhones.

June 29, 2007 saw stacks and stacks of iPhones.

Image: GABRIEL BOUYS / AFP via Getty Images

Apple fans found creative ways to spend time in line (2007).

Apple fans found creative ways to spend time in line (2007).

Image: TIMOTHY A. CLARY / AFP via Getty Images

Steve Jobs showed up at the Apple Store at the Palo Alto iPhone launch!

Steve Jobs came to see what the people thought.

Steve Jobs came to see what the people thought.

Image: MediaNews Group / Mercury News via Getty Images

The spray continued for iPhone 3G and 3GS

Hype from the iPhone 3G, Apple's second generation iPhone released in 2008, was high.

Hype from the iPhone 3G, Apple’s second generation iPhone released in 2008, was high.

Image: Rick Gershon / Getty Images

iPhone 4 and 4S

The iPhone that gave the world a high-resolution screen * and * a selfie camera changed everything again. More lines, more camping and … performance art ?!

September 2010 in Taipei was a busy time for line-standers.

September 2010 in Taipei was a busy time for line-standers.

Image: SAM YEH / AFP via Getty Images

Artists even performed in Taipei!

Artists even performed in Taipei!

Image: SAM YEH / AFP via Getty Images

These iPhone 4S release contestants?  Icons.

These iPhone 4S release contestants? Icons.

Image: YOSHIKAZU TSUNO / AFP via Getty Images

iPhone 5, 5C and 5S

The sleek, transformative design of the iPhone 5 got the shot it deserved. The following year, Apple debuted its split-tiered phones (one more expensive, one smaller) with the 5S and the bright and beloved 5C.

Nothing says

Nothing says “prettiest smartphone yet!” like a human tunnel!

Photo: ADRIAN DENNIS / AFP via Getty Images

Tim Cook pulled a 2007 Steve Jobs and came to the Palo Alto Apple Store to celebrate.

Tim Cook, celebrates his innovation of expanding the iPhone consumer pool to two price points.

Tim Cook, celebrates his innovation of expanding the iPhone consumer pool to two price points.

Image: MediaNews Group / Bay Area News via Getty Images

iPhone 6, 6Plus and 6S, 6S Plus

People flocked to Apple stores to herald the age of the iPhone’s physical expansion with the 6 Series in 2014. In 2015, the iPhone 6S and 6S Plus were launched alongside the Apple Watch, leading to even more hype.

A shopping mall in Toronto received heavy traffic around the Apple Store.

A shopping mall in Toronto received heavy traffic around the Apple Store.

Image: Colin McConnell / Toronto Star via Getty Images

Excuse me, but where can we find this Steve Jobs body pillow ASAP?

Excuse me, but where can we find this Steve Jobs body pillow ASAP?

Image: YOSHIKAZU TSUNO / AFP via Getty Images

iPhone SE, 7 and 7 Plus

The release of three different iPhone models on two different dates, 2016 was a big year for Apple. The cheaper SE became so close and beloved that users clung to it until Apple released a new SE in 2019. The 7 Series got rid of the headphone jack and added a new lens to the 7 Plus camera.

7's metallics are still so pretty.

7’s metallics are still so pretty.

Image: JACK TAYLOR / AFP via Getty Images

A fittingly celebratory mohawk set in Tokyo.

A fittingly celebratory mohawk set in Tokyo.

Photo: David Mareuil / Anadolu Agency / Getty Images

iPhone 8, 8 Plus and the game-changing iPhone X

The reborn iPhone with its spectacular graphics and full screen (sayonara, start button) was a big moment in Apple’s history, and people lined up and celebrated as always. Oh yes, and the iPhone 8 was there too.

Nam.

Nam.

Image: Carl Court / Getty Images

Is it us, or does the audience look a little thinner than previous years?

Is it us, or does the audience look a little thinner than previous years?

Image: Carl Court / Getty Images

However, between the Russian network-assisted election of President Trump and the successful Brexit campaign in 2016 that was largely secured by the efforts of Cambridge Analytica, 2017 was a year the audience’s rosy image of technology shifted. Apple also felt the effects: Some people flocked to the Apple store in Paris not to buy new iPhones, but to protest that Apple allegedly did not pay its fair share of taxes.

They did not show up to buy phones.

They did not show up to buy phones.

Photo: ANNE-CHRISTINE POUJOULAT / AFP via Getty Images

One upside of the glass Apple Store walls: They're a great place for a protest slogan!

An upside to the glass Apple Store walls: They’re a great place for a protest slogan!

Photo: ANNE-CHRISTINE POUJOULAT / AFP via Getty Images

iPhone XS, XS Max and XR

A smarter, better camera on the XS models and the colorful budget phone that is the XR, made 2018 a somewhat overwhelming year. While photos show some hardcore devotees posing and camping in Moscow, the immediate, must-have food craze did not hit the streets.

iPhone has some hardcare fans in Moscow.

iPhone has some hardcare fans in Moscow.

Image: Mikhail Tereshchenko TASS via Getty Images

iPhone 11, 11 Pro, 11 Pro Max

The year with the three lenses saw orderly lines and an always enthusiastic Apple Store staff.

Sydney, Australia and Apple's ordered lines.

Sydney, Australia and Apple’s ordered lines.

Image: Jason McCawley / Getty Images

Apple Store employees are happy to see their customers.

Apple Store employees are happy to see their customers.

Image: Jason McCawley / Getty Images

iPhone SE

Apple’s first iPhone in the time of the coronavirus was a reboot of SE, and saw a release that looked like nothing that came before: A virtual drop, and in stores in parts of the world that were even allowed to be open, with customers socially distant and in masks.

An Apple store in Hangzou, China, looked different on iPhone launch day.

An Apple store in Hangzou, China, looked different on iPhone launch day.

Image: Costfoto / Barcroft Media via Getty Images

Apple 12 Series phones are currently available for pre-order and will be released on October 23rd. We just hope that someone standing in line stays at least six meters apart.




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