Having faced stark criticism of fake news scattered on Facebook, the social media giant has taken some firm steps to curb the threat. According to the report circulated by WSJ, Facebook today launched its function earlier this year. And now Facebook is on the expansion booth in the United States.
According to the news, Facebook has expanded this local news feature to more than 400 US cities. Facebook has particularly attracted many negative comments about fake news and data security issues. But now the social networking company will keep users engaged on the platform.
Facebook's local news feature goes to places in the United States
After research, Facebook came to the conclusion that people want more local news as they will be informed about their communities and information about this social network.
Any user can start his day with this Today In feature as it shows weather information and traffic on roads on the Facebook app. The information can be seen on news feeds; Additionally, this feature also displays headlines from local newspapers that have made their Facebook pages.
During its pilot project, Facebook gained great success, as this feature helped residents to get information like natural disasters. This year, Facebook expanded a test of today in 25 cities, including Macon, Ga., Charleston, W.Va. and Shreveport, La.
The company has also run tests with over 1
Why this local news feature?
In its effort to filter out fake accounts created to manipulate American politics, Facebook introduced this feature, as this will restrict clickbait or content generated to capture users.
On the other This expansion of Today In can be seen suspicious of traditional news media, as conventional media will always grab users on Facebook and direct them to their own websites. Facebook has a large share of digital advertising market games, and this has caused disagreement between Facebook and traditional media.
However, Facebook claimed that it expands this feature in those areas where there is "low access to local news and community information."
David News, News Media Alliance chief, said in a statement that "The Organization, representing 2,000 news organizations in the United States, has not received much feedback from members of the Today In function including if it has the potential to increase its bottom lines. "
He said on " While the offer of news-promoting products and services is absolutely welcome, we are most interested in revenue-raising of our content that allows our members to reinvest in quality journalism. "
In a countergroup, Facebook's spokeswoman today said the feature is beneficial for Publishers like they are angry with the users on this digital platform; There is a better way to connect with users than in the platform's main news feed. She added that users can always consume publishers content using the Today In feature, even if they do not follow the publishers on Facebook. This can be seen as an opportunity to invite new readers.
Facebook has killed two birds with a single stone. Today, you will not only combat the threat of fake news, but also include more readers / visitors who want to look at Facebook ads. Let's hope traditional media supports this new feature launched by Facebook.
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