Hello and welcome to #MacKeeperFixed – a series of publications that sometimes reveal it inconveniently the truth about the challenges our company has undergone in recent years and actions we have taken to overcome them. Once a week starts today, we publish an article that discusses a particular issue we've dealt with and what actions we took to cope with it. Keep yourself updated!
A while ago, we discussed partnerships MacKeeper used to have and reasons we ended some of them. A long story short, some of our partners were required to rely on distribution and marketing tactics which we consider unacceptable.
One of these "tactics" was based on appealing to fear and it took the form of scary alerts and fake system alerts. Designed to make people believe their Macs or personal information was at risk, these alerts scare people into purchasing MacKeeper, thus preventing the worst.
As you may have guessed, not only these ads and the alerts were aggressive and annoying, they were also baseless. Everything from messages and color schemes to images on these ads was used for one purpose ̵
We regret that our partnerships have been out-competed in such a way and we're sorry that the MacKeeper name was on our partners' misleading ads. Most importantly, we're sorry that it took us so much time to remove all the partners who used these scary alerts and ads.
Below are examples of misleading ads, some of our partners and partners are distributed over the web.
What have we been doing to fix it?
First and foremost, we made our number one goal to discover all partners responsible for distributing such misleading and aggressive "advertisements" and terminating agreements with them.
To ensure that no cases of fraud remain unnoticed and unresolved, we hired a company specialized in fraud detection to help us.
We analyzed many of the scams we collected and noticed that most were from the fake Apple domain designed to make people believe that the misleading ads were real system alerts.
Since we see which domains people come from when they come to MacKeeper's website, we realized that it would be good to explain to people that there was no real threat. Now, when we see people coming from fraud domains, we show them a message explaining that they have been hooked by dishonest distributors.
Here's how it looks:
We understand that showing this message results in fewer sales, but we do not want people to buy MacKeeper due to some misleading marketing arrangements. Then we tell the truth and hope it makes people feel safer.
We are pleased that the problem of misleading and scary ads is resolved, but we have no illusions. We understand that even though these ads were distributed by our partners, not us, a great deal of responsibility lies on our shoulders. The least we can do now is to mark it as another teaching and do all we can to prevent such things from happening in the future.