Following Apple's ambitious development laws in the autumn, plans for major and modernized stores that form larger community connections, affirmed themselves. From Florida to Vancouver to Barcelona, Apple looks to fulfill its word with a myriad of concurrent construction projects. There are also changes near the home. San Jose's Westfield Valley Fair shopping center is in the midst of a massive expansion that will include a brand new flagship Apple Store.
While Apple and the mall operators work there, it usually remains silent on expansion plans, the Valley Fair owner Unibail-Rodamco-Westfield has not been shy about preaching the exciting news. ( Thank you for the tip Alec! ), the real estate company shows the future in plain language:
URW signed a new two-tiered flagship Apple Store at the Westfield Valley Fair, indoor / outdoor placement will have a spectacular facade toward it
In an overview of expansion and renovation projects at various malls, more context is added:
Apple will open a new store that will anchor the extension, the new flagship located just a few miles from Apple's headquarters. Despite being under const ruin, the center continues to perform well with strong sales growth in 2018 (+ 4.0%).
A drone eye display of Valley Fair's expansion published on YouTube by UTC Westfield shows the construction process in October 2018 A significant open facade inside the new developments is immediately apparent from above. The expansion at Valley Fair started in 2016, and several phases of the project have already been implemented. The existing mall's interior is completely rediscovered a new dining room and parking garage has been added, and a Showplace ICON cinema celebrated its grand opening in January.
Based on newly planned, Valley Fair's new outdoor plaza will be just one of the many shopping areas where Apple begins implementing next generation multilevel flagship mall stores that share more refined layouts and design elements. Similar configurations detailed for Atlanta's Lenox Square, Virginia's Tysons Galleria and Vancouver's Pacific Center, establish a new pattern of the most entertaining stores being replaced by a family of very important rooms.
Valley Fair Building Elevations (via San Jose City)
Valley Fair planning documents and renditions beginning in January 2016 show what is probably Apple's new room with an all-glass stainless steel framed facade similar to the San Francisco Union Square flagship. These images are representative of the Apple retail architecture at the time they were drawn, but the store's final design is likely to differ.
Valley Fair Expansion Rendering (via Westfield)
Permits filed with the City of San Jose for a large "Electronics Retail Store" at the Westfield Valley Fair note building will use a structural stone facade. Named on the document is entrepreneur Hoffman Structures of America, a company also consulted for Apple Pioneer Place in Portland, Oregon. Based on Apple's latest design flavor, I've made this record of how the finished store might look like:
San Jose customers will know how big an upgrade this is for the Valley Fair's Apple Store. Apple's place today is crowded, tired and lacking in visibility to become a key icon in the mall. The new space should be ideal for drawing visitors into an Apple season day with a large video wall facing the mall square.
Apple Valley Fair, November 2018
Older sites around the Santa Clara valley and neighboring villages, several classic Apple stores still need upgrades. It remains to be seen how Apple will handle places like Los Gatos, where property expansion opportunities are limited, and historic downtown character must be maintained. Earlier this year it was reported that the Arden Fair's mall will receive a video wall and a forum rather than a full extension.
Outside the Bay Area, we reported yesterday that Apple Oxmoor in Louisville, Kentucky has a planned feature and expansion ahead of it. Today, Applesfera reports that new store jobs have been posted in Spain without a similar store location, as it claims might indicate further retail development in the country. Rumors of a new store in Spain have been merged on Twitter, but no one is confirmed.
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