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Free power adapters disappear and that’s OK

During Apple’s Time Flies event on September 15, there was a somewhat controversial announcement. The Apple Watch no longer comes with a USB power adapter in the box. There are rumors that this year’s iPhone 12 release will follow.

Apple announced the change to the Apple Watch during a segment on the company’s environmental development, and pointed it out as a great way to reduce environmental waste. If that is the company’s position, it would be wrong not to remove the USB power adapter from the iPhone 1

2 box.

And you know what? Apple’s dish. It’s time to stop including power adapters in each box. Sure, it stings – these products cost money how much and you do not even give us the plug? – but when you go beyond the seemingly money-melting optics, it really makes sense.

You do not need another USB power adapter

When word began to spread that Apple would ship this year’s iPhones without the USB power adapter in the box, the most common chorus went something like this:

Apple is already charging too much for its phones, and now they even want to cut costs more at the same time as we get to buy an overpriced power adapter separately!

You get no arguments from me about Apple’s steep margins and seemingly arbitrary pricing (especially for certain Mac configurations!), But every single person who complains about not getting a USB power adapter in the box has a drawer full of them. Apple’s price choice is a completely different argument.

You’ve got them with a bunch of other Apple products over the years, with every other mobile device you’ve ever bought, with digital cameras, wireless headphones, third-party game controllers, the list goes on and on. You have the option of connecting an item with a USB port on it to an electrical outlet, and then plugging the supplied USB-to-lightning cable into it. You know you do.

It’s just bad for the environment

Apple’s pitch to get us excited about not getting USB power adapters anymore (if you can call it that) was decent.

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